Unlike no other brand in the industry, for the last 10 years,  our flooring HAS AVERAGED A 99.1% RATING with the National Wood Flooring Association, consistently EXCEEDING INDUSTRY STANDARDS.

Longer board lengths are a sign of quality in any hardwood floor creating a beautiful room with fewer joints. Our board lengths far exceed that of our competitors reaching up to 90” long.

The key to a great looking floor is in the consistency and uniformity throughout the grading. We purchase the highest quality lumber and maintain a strict criterion during the grading process

We believe our color selection offers the designer colors that are currently being used in the most modern of spaces as well as the timeless colors that were used generations ago and will be continued to be loved in years to come.

CRYSTAL CLEAR

UV oil-based stains are used by our competition because the colour sits on top and evens out the variations in poor quality lumber. What you are actually seeing is UV cured paint on top of wood flooring. We use a higher quality lumber and water based stains because they soak into hardwood and bring out the natural colour variation and texture of the wood. This gives you a beautiful vibrant floor full of natural colour and depth.

CRYSTAL FLEXIBLE

The perfect balance between strength and elasticity is found in our Water Clear™ Finish. Finely ground ceramic particles add durability to our finishes without making them too brittle. The result is a tough yet flexible finish that can handle the natural movement of wood and the occasional accident in the kitchen.

FREE & CLEAR

Our commitment to environmental excellence governs how we finish our products. There are virtually no volatile organic compounds (VOC's) emitted from our Water Clear™ Finish during the application process or afterwards. It is free of formaldehyde, isocyanate or other hazardous air pollutants. Water Clear™ Finish is cured by UV light and is 100% reactive which means that they don't significantly contribute to ground level air pollution.

REMARKABLY CLEAR

In comparison to any other flooring, you will immediately notice that our Water Clear™ Finish is exceptionally clear and smooth. The obvious clarity is the result of years of innovation and testing.

CLEAR BILL OF HEALTH

Allergy sufferers know that flooring can be a hotbed for bacteria, mold, and other allergens. Water Clear™ Finish is designed to be hypoallergenic and has anti-microbial properties; aiding in the prevention of growth from microorganisms including bacteria, fungi and molds.

NO CHEMICALS

We use environmentally friendly products to finish your flooring. Our stains are water based, and our UV cured coating is 100% reactive which means that there are virtually no volatile organic compounds (VOC’s) emitted from the finish during the application process or afterwards. The material is also free of formaldehyde, isocyanate and other hazardous air pollutants.

RENEWABLE RESOURCE

The continual reforestation of our forests makes wood a renewable resource. According to the Hardwood Council, Canada and the United States plant twice as many trees as they harvest each year.

NO LANDFILLS

While old carpet and vinyl end up in the local landfill, an "old" hardwood floor can be refinished and restored to its original, newly installed appearance.

NO CRITTERS

Your environment is just as important as the world environment and hardwood flooring is the smart choice for the environment in your home. The health of your home is important to us. All medical professionals; from doctors and specialists to medical associations or organizations seem to agree unanimously - wood floors are healthier for you. Allergenic asthma can be triggered by the mould and dust mites collecting in your carpets. The Canadian Lung Association recommends the removal of carpets especially from your bedroom, if you are already an allergy or asthma sufferer. If you and your family want to avoid prolonged exposure to the allergens and dust mites crawling around in your carpets, wood is your best alternative.

PROTECT THE AIR YOU BREATHE

A brand new carpet can also cause allergic reactions. Various chemicals are used in the manufacturing process and this "off-gasing" continues after your carpet is installed and becomes a part of the air you breathe. Wood has no mould, no mildew, no mites, and no harmful gases.